Paramount Gold Partners & Paramount Gold International
Logo Design · Brand Identity Development (in progress)
This project involved the development of the brand identity for Paramount Gold Partners,
a B2B gold trading company based in the United Arab Emirates. The client requested
a clean, classic and professional logo that reflects the nature of the business — sourcing gold in West Africa and distributing it through global trading hubs including Dubai, Singapore,
Hong Kong, Mumbai, Zurich, and London.
Due to time-sensitive legal requirements, the logo design process was carried out under tight deadlines, with the first finalized version needed within 8–10 days for use in official documentation.
In addition to the main brand, a second logo was developed for the company’s trading subsidiary — Paramount Gold International — a fully owned LLC under the same group. This logo shares the visual identity of the parent brand and includes a tagline:
“A Paramount Gold Partners company”,
which helps establish continuity within the brand family.
This project involved the development of the brand identity for Paramount Gold Partners,
a B2B gold trading company based in the United Arab Emirates. The client requested
a clean, classic and professional logo that reflects the nature of the business — sourcing gold in West Africa and distributing it through global trading hubs including Dubai, Singapore,
Hong Kong, Mumbai, Zurich, and London.
Due to time-sensitive legal requirements, the logo design process was carried out under tight deadlines, with the first finalized version needed within 8–10 days for use in official documentation.
In addition to the main brand, a second logo was developed for the company’s trading subsidiary — Paramount Gold International — a fully owned LLC under the same group. This logo shares the visual identity of the parent brand and includes a tagline:
“A Paramount Gold Partners company”,
which helps establish continuity within the brand family.
Design Objective
The goal was to create a timeless, scalable logo that would convey:
The goal was to create a timeless, scalable logo that would convey:
- Professionalism and seriousness
- Global reach
- Trust and stability
- Connection and partnership
- A stylized mountain peak — referencing the word Paramount and symbolizing ambition, elevation, and long-term vision
- A form reminiscent of stacked gold bars
- Subtle resemblance to the skyline of Dubai, reflecting the company’s geographic base
- A clean and geometric structure that also evokes a knot — a metaphor for connection, partnership, and structure
Visual System
The logo is presented in three functional variations:
The logo is presented in three functional variations:
- Full-color version — with a custom-made gold texture
- Black version — for single-color and minimalist use
- Outline version — for engravings, embossing, or subtle branding
Typography & Color
- Font used: Museo Sans — used in multiple weights to emphasize hierarchy and clarity
- Font color: #303e4e — a deep, confident blue that pairs well with gold
- Gold texture: handcrafted manually
Work in Progress
This case represents the first stage in a larger brand development project.
The next phases will include:
This case represents the first stage in a larger brand development project.
The next phases will include:
- Design of business cards
- Letterhead and document templates
- Presentation materials
- Website elements
